Homebuilder Marketing

Digital Marketing for Home Builders

Yours might be the best home building business in your area, but even the best sometimes struggles to connect with potential clients. This is where having a cohesive home builder digital marketing strategy enables your business to intersect with these people online in multiple places. And once you get the attention of people planning to build a new home, your website convinces them to connect with your home builder business.

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The different facets of a comprehensive digital marketing plan are outlined below, which are offered individually or together by Power Marketing. While you are free to engage in any of these facets of digital marketing alone or in tandem, having an expert home builder marketing agency, like Power Marketing, plan and execute a cohesive digital marketing campaign really pays off.

Professional Website Design:

What is a home builders’ most powerful marketing tool? It is your home building website. Without an attractive, functioning, mobile-friendly website, none of the available home builder digital marketing options will produce the results you expect. The company website is the first interaction your customers have with your business. It’s crucial they are impressed by the web design, navigation, information provided, and the ability to easily view your website on mobile devices. It’s important to hire professional home builder website designers to produce a site of which you can be proud, and that’s what we offer at Power Marketing.

Search Engine Optimzation:

Search Engine Optimization (SEO) is an ongoing process that ensures your homebuilder website appears early in organic search. Many factors, some seen by the user and some only seen by Google, go into how the page ranks organically. The easier it is for homebuyers to find your website via search engines, the more likely it is they will visit consider you when buying a home. The Power Marketing team specializes in SEO for homebuilders and works daily to increase your homebuilding website’s organic ranking. We like to refer to SEO as a marathon, as it takes time to build a strong organic presence.

Content Creation & Content Marketing:

Create content to engage visitors and turn them into clients with beautiful photos, videos, and virtual tours. Visual cues on your website are of utmost importance to attract and maintain the attention of potential clients, but don’t forget the actual words on the page to educate and inform. The experience of Power Marketing’s team of content writers and creators isn’t limited to just composing the headlines and copy found on the pages of your company’s website, but also choosing the right words to accompany your best visual pieces. We then take this content and put it to work with social posts, email marketing, and more.

Email Marketing & Newsletters:

Contrary to popular belief, email marketing is not dead. It’s an effective sales tool used to build authority with a prospect by informing and empowering them. As a homebuilder, chances are you have a very large database of email addresses; potential homebuyers who have provided their contact information either on your website or in your sales centers. This is a great base on which to build a homebuilder email marketing campaign, and Power Marketing’s team can help you take full advantage of this opportunity.

Social Media Marketing:

Although more people than ever regularly engage with social media, it’s more of a challenge to reach them because of the crowded platforms. In fact, only about 5% of a business page’s followers see their regular updates. That means if your business page has 1,000 followers only 55 people are going to see your post. Social media platforms have really become a pay-to-play environment. If you want to maximize the views of your posts, grow your followers or reach new people, you need to incorporate paid social media marketing as a part of your strategy. Power Marketing’s social media marketing experts can make the best decisions to maximize your social media efforts and make a significant impact on your home-building business.

PPC / Google Ads:

Most home buyers start their research at their favorite search engine, which is usually Google. If your business isn’t on the first page, you’re likely to miss a lot of business, and the only way to quickly guarantee a top listing is to buy it. Though you can launch a pay-per-click (PPC) advertising campaign on your own, you would have more success hiring an expert paid search marketing agency to handle your account. The Power Marketing team specializes in PPC & Google campaign management (Google Ads) for homebuilders. By incorporating a PPC campaign into your marketing playbook, we can get your homebuilding website to the very top of search results immediately.

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The Facets of Home Builder Digital Marketing

Website Design

Mobile-friendly websites built to attract & convert

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Rank better organically in Google search

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Content Creation & Content Marketing

Keyword-rich content that nurtures & improves ranking organically

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Email Marketing & Newsletters

Personalized, targeted content that drives engagement

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Social Media Marketing

Increase your word-of-mouth

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PPC / Google Ads

Appear at the top of search results

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marketing guide

Our specialty is simple: we deliver leads. We’re massive marketing nerds, who love the art and science of connecting homebuyers with homebuilders.

2020 was an exceptional year for our homebuilder clients. 2021's home buying remains as strong as ever and most indications suggest 2022 will be just as strong. With this positive outlook moving forwards and so many new homebuyers entering the market, we wanted to create this compilation of the 21 best digital marketing tips for home builders to give you an enormous edge in this year.

Hope you find this resource both valuable and useful!

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