*Note: This article is written from a digital marketer’s perspective. If you’ve been in business, you’ve heard the benefits of a people, process, and product model. If you’ve tuned into The Profit on CNBC, the disputed King of reviving companies, ...
A potential customer’s first impression of your company will most likely be your website. According to Statista, 93% of people looking for a home will use the internet. So at what point do you consider building a new website? Or ...
If you have ever sat through a pitch from an SEO firm, you probably heard the same standard strategies: Create More Content Use Targeted Keywords Add Backlinks Optimize Your Onsite SEO These elements are the cornerstone to a successful SEO ...
Google’s Core Vitals update earlier this year emphasized the relationship between website download times and search engine optimization (SEO). Home Builders are notorious for having slow websites. Typically, home builders use a lot of images, have integrations with 3rd party ...
Working with a digital marketing agency can catapult your home builder brand, launch lead generation, and increase your bottom line. But hiring an agency isn’t a turnkey process. It takes coordination between the client and the agency. Each month at ...
DISCLAIMER: I am not a psychologist or medical professional. These are my observations over the last 25 years. The American fascination with serial killers has exploded in the last decade. Each month streaming services and the networks produce a documentary ...
One of the challenges for digital marketers is preparing clients to capture leads successfully. I’ve covered all of the elements to launch a digital marketing campaign in the previous four parts. (which you can view here) But, your system to ...
In the previous three parts of this series, we discussed the core elements needed to create a marketing-ready website. Unfortunately, your website will need constant attention, upgrades, and monitoring to keep it running efficiently and safely. At Power Marketing, ...
Adopting new technologies is not the strong suit for most homebuilders. Although Customer Relations Management (CRM) systems started in the 1980s, many home builders do not take advantage of CRM software. Time to leave the excel spreadsheet or legal pad ...
Content is the driver for attracting visitors to your website. By creating engaging and useful information for the user, you are providing a solution to the problem they’re searching for. The search engines will reward you with better search ...
