Social Media Marketing

Social Media Marketing for Home Builders

It’s hard to imaging a world without social media. Today an average of 3 hours per day is spent on social networks and messaging (Globalwebindex, 2018).

As the platforms have evolved from MySpace to TikTok, businesses have been trying to keep up. Gone are the days of just creating a post and watching the numbers. As of late 2019, the average reach for brands can reasonably expect their posts to be viewed by about 5.5% of their Page’s followers. That means if your business page has 1,000 followers, only 55 people will see your post. The platform has become a pay-to-play environment. If you want to maximize the eyeballs on your posts, grow your followers or reach new people, you need to incorporate paid social as a part of your strategy.

Social media can have a significant impact on your business if done correctly. It’s an avenue that too many homebuilders ignore, which creates an untapped audience in most markets. The issue is it’s easy enough almost anyone can do it, but it takes experience, research, and a targeted strategy to be effective.

Our approach to social media is to help tell your story to your ideal audience. An effective content strategy can target the right clients on social media, engage with them and drive them back to your website. Once there, you can capture them as a lead and nurture them into new clients.

A well-crafted social media strategy helps create a voice for your brand to allow you to connect and engage with your audience.

According to eMarketer, 90.4% of Millennials use social media, and 77.5% of Gen Xers. If you have a message you are looking to get in front of those groups, you will find them on social. When’s the last time you went a day without getting on social media?

There are so many channels on social media that it can leave you confused. You don’t need to be on every platform and spread yourself thin. It’s better to not have a social media channel at all than to not be posting regularly to it. Find where your audience is spending their time and craft a unique message to capture their attention and get them to act.

Our social media services include offerings for social account setup & audit, competitive analysis, ad design creation, content marketing, paid social media management, influencer outreach, and performance reporting & optimization.

Power Marketing’s social media experts can help launch brand new campaigns from scratch, reinvigorate a stale social media presence, develop a strategy you can run with and implement yourself, or manage anything for you.

Contact Power Marketing today to discuss your social media strategy today.

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The Facets of Home Builder Digital Marketing

Website Design

Mobile-friendly websites built to attract & convert

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Rank better organically in Google search

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Content Creation & Content Marketing

Keyword-rich content that nurtures & improves ranking organically

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Email Marketing & Newsletters

Personalized, targeted content that drives engagement

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Social Media Marketing

Increase your word-of-mouth

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PPC / Google Ads

Appear at the top of search results

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marketing guide

Our specialty is simple: we deliver leads. We’re massive marketing nerds, who love the art and science of connecting homebuyers with homebuilders.

2020 was an exceptional year for our homebuilder clients. 2021's home buying remains as strong as ever and most indications suggest 2022 will be just as strong. With this positive outlook moving forwards and so many new homebuyers entering the market, we wanted to create this compilation of the 21 best digital marketing tips for home builders to give you an enormous edge in this year.

Hope you find this resource both valuable and useful!

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