Email Marketing for Homebuilders
As a homebuilder, chances are you have a very large database of email addresses; potential homebuyers who have provided their contact information either on your website or in your sales centers. Email marketing is not dead. It’s an effective sales tool used to build authority with a prospect by informing and empowering them.
That being said, now that you have the ability to contact all of these valuable homebuyer leads, how do you go about doing so? What do you send them? How often do you send it?
If you haven’t considered incorporating a customized email campaign into your homebuilding marketing plan, now is the time. Email marketing is a cost-effective, targeted, measurable strategy able to drive homebuyers to your sales centers, model homes, and of course, your homebuilding website.
The simple fact that homebuyers provided you with their contact information means they are waiting to hear from you! This is referred to as permission-based marketing—undeniable proof that your homebuyers are eager to learn more about your new homes and communities. If you are not utilzing a CRM to manage those leads you can read more about that here. (link to CRM page).
But what about all of those homebuyers who have yet to provide their contact information directly to your homebuilding company? Yes, you can reach them, too!
Content writing is extremely important. You need a catchy subject line to catch their attention and get them to click the email. You need to create compelling content to keep them engaged and you need an effective call to action or CTA to motivate them to call or request a quote. It’s also very important to use software to track what is performing well and what isn’t. This helps direct your ongoing strategy to continually be effective.
Power Marketing is able to create customized email marketing campaigns and deliver your message to specifically targeted lists of future homebuyers. Harnessing the power of the Internet, you can now reach the exact geo-targeted demographic, providing them an open invitation to learn more about your new homes and communities.
