CRMs for Homebuilders

Customer Relationship Management or CRM software is a centralized database to organize all the details from your leads and customers. CRM usage has accelerated in the last few years. In 2018, CRM usage was at 56%. That number jumped to 75% in 2019. Some homebuilders mistakenly confuse Enterprise Resource Planning (ERP) software with CRM software. ERP software stores a database of clients, and some have the capability of sending out email campaigns. CRM systems are much more sales friendly. CRM’s typically include automated contact input, saving all email correspondence, and email templates for regularly scheduled campaigns. You can also receive a notification when prospects read your email, chat features, and sales pipeline with analysis. These features are standard on most CRM systems. Pricing for standard CRM versions can range from $45 – $150 a month. According to Martech Research, CRM’s can boost sales by 29%, productivity by 34%, and forecast accuracy by 42%. So, if you don’t have one, Power Marketing is happy to help guide you through the many options out there.

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The Facets of Home Builder Digital Marketing

Website Design

Mobile-friendly websites built to attract & convert

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Rank better organically in Google search

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Content Creation & Content Marketing

Keyword-rich content that nurtures & improves ranking organically

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Email Marketing & Newsletters

Personalized, targeted content that drives engagement

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Social Media Marketing

Increase your word-of-mouth

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PPC / Google Ads

Appear at the top of search results

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marketing guide

Our specialty is simple: we deliver leads. We’re massive marketing nerds, who love the art and science of connecting homebuyers with homebuilders.

2020 was an exceptional year for our homebuilder clients. 2021's home buying remains as strong as ever and most indications suggest 2022 will be just as strong. With this positive outlook moving forwards and so many new homebuyers entering the market, we wanted to create this compilation of the 21 best digital marketing tips for home builders to give you an enormous edge in this year.

Hope you find this resource both valuable and useful!

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